Joshua Read by Joshua Read

Creative Director

September 1st, 2015

Responsiveness is key!

Google just loves to change the rules on how websites are ranked on its site, and one of its newest and most significant rule changes is that if your site does not respond to a mobile or tablet it will start to lower you in their rankings.

What does this mean for you?

This means for business owners that had a site created in the last decade is their sites’ will have to be updated to cater for this new rule. Otherwise the threat of losing their first page Google birth will start to loom over their business’ head. This could lose you potential business and in the long run brand loyalty which is worth its weight in gold.

What is responsive web design?

This type of design approach means that the design and development of your site should respond to the user’s behaviour and environment based on screen size, type of platform in use and orientation. The site, therefore, will have no issues being used on your iPad, laptop, tablet or Smartphone; reducing bounce rates meaning people spend more time on your site rather than instantly clicking away, which is what everyone wants!

How can we help you?

Here at Prime, we only design to be responsive! We want to give your site the best start to its life, we want your site to be successful! So get in touch if you believe your site isn’t responsive and we will carry out a healthcheck on your site, and inform you of what you can do to rectify the potential issues.